SERENA FONG

Co-Founder & Partner | Strategic Advisor

I’m a people and culture strategist who believes workplaces should be places where authenticity, value, and belonging thrive — not just as aspirations, but as everyday realities.

As Co-Founder and Partner at Culture + Brand Partners, I work with leaders to design cultures that unlock innovation, fairness, and trust. Our work helps organizations align how people experience work with how companies operate, lead, and grow.

My approach blends the human skills that make organizations stronger — active listening, empathy, and dialogue across differences — with the strategic tools leaders rely on to drive results, including data analytics, planning, and collaboration. I’m certified in programs such as Facing Racism, Emotional Tax in the Workplace, and Unconscious Bias: From Awareness to Action, and have contributed as a course expert in these areas.

Earlier in my career as a television news producer, I saw firsthand how communication and curiosity shape the stories we tell and the cultures we create. That experience continues to inform my work today: helping leaders build workplaces where people feel valued, respected, and able to contribute fully.

I’m passionate about shaping cultures where people and organizations can grow together, creating environments where both human potential and business performance can flourish.