WHAT’S INSIDE THE PLAYBOOK
Actionable frameworks. Real-world insights. Lasting impact.
Build the systems, policies, and practices that create belonging and drive performance.
CULTURE INFRASTRUCTURE
Leverage mentorship, sponsorship, advocacy, and community to elevate talent and expand opportunity.
THE ELEVATION ECOSYSTEM
SMALL
BRAVE ACTIONS
Learn. Listen. Lead. Lift. Link.
Five repeatable actions that turn values into everyday practice.
THE
SANDBOX
Reflection prompts and practical exercises to help individuals and teams take action.
TARGET 10
INSIGHTS
Inclusive marketing and communications guidance to reach, represent, and resonate.
FROM SYMBOLISM TO SUSTAINED BELONGING
Pride at work cannot live in a single month, and inclusion cannot rely on good intentions alone.
The Brave Pride Compendium exists to help organizations move beyond symbolic gestures toward consistent, informed, and human-centered practice.
Each resource is designed to stand alone, while also working together as part of a broader culture strategy.
COMPENDIUM RESOURCES
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The Brave Pride Playbook: Pride365
The original “Brave Pride Guide” for leaders and organizations committed to building cultures where LGBTQ+ people can thrive.
Grounded in the belief that culture drives strategy, PRIDE365 outlines five Brave Actions that translate values into everyday practice.
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The Brave Pride Playbook: TDOR Edition
Practical guidance for advancing transgender and nonbinary inclusion at work.
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Language of Belonging:
What Does LGBTQ+ Mean?
Plain language definitions for key LGBTQ+ terms and identities.
Not Your Ordinary Business Case
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Elevation Is Pride In Action
Whether you're motivated by employee engagement or profits, stakeholder value or customer loyalty, innovation or culture, the conversation ultimately leads to the same place: people.
Elevating LGBTQ+ people strengthens organizations because it strengthens the relationships, cultures, and communities that make performance possible. That's why the Elevation Is Pride In Action infographic goes beyond the traditional business case to explore six distinct but interconnected reasons LGBTQ+ inclusion matters.
Because not everyone is persuaded by the same argument. And they shouldn't have to be.
Methodology
The estimate of 24–31 million LGBTQ+ Americans is derived from Gallup's finding that 9.3% of U.S. adults identify as LGBTQ+, combined with publicly available U.S. Census population estimates. Population estimates vary depending on methodology, reference population, and reporting year. As a result, we use a range rather than a single figure.
The insights presented throughout this infographic draw upon a combination of demographic research, workplace inclusion research, organizational performance research, and Culture + Brand Partners' proprietary frameworks, including The Elevation Ecosystem™.
Sources
MAP Research Institute
Research on LGBTQ+ inclusion, belonging, workplace culture, and community outcomes.GLAAD Research
Research on LGBTQ+ visibility, culture, representation, and public attitudes.McKinsey & Company
Research on diversity, inclusion, innovation, decision-making, and business performance.
About the Framework
The Community section references The Elevation Ecosystem™, a Culture + Brand Partners framework that highlights the role of mentors, sponsors, advocates, coaches, and peer anchors in creating access, opportunity, belonging, and advancement.
The Innovation section reflects the historical contributions of LGBTQ+ communities to identity, family, self-expression, creativity, community-building, adaptability, and resilience.
